Cookies and Tracking Technologies

Last Updated: July 22, 2026

Rocky Brands and our partners use cookies and similar technologies to operate, secure, and improve our websites. This page explains what cookies are, how we use them, and how you can manage your choices.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help the site remember your preferences and improve your experience. We also use web beacons, pixels, and similar technologies for analytics and communication measurement.

How We Use Cookies

We categorize the cookies and technologies on our Sites as follows:

• Essential. Necessary for the website to function and cannot be switched off. They include security and basic site navigation support.
• Functional. Help us provide enhanced functionality and personalization, such as remembering your preferences.
• Analytics. Allow us to understand how visitors interact with our Sites by collecting information anonymously. We use Google Analytics through Google Tag Manager for this purpose.
• Marketing. Used to deliver relevant content and measure the effectiveness of our communications.

Third-Party Trackers

We work with the following categories of service providers that may set cookies or collect data when you visit our Sites:

• Google / Google Analytics / DoubleClick — site usage analytics and advertising measurement.
• HubSpot — form handling and communication analytics.

These providers process data in accordance with their own privacy policies. We only allow them to load when you have provided consent, except where they are strictly necessary for the operation of the site.

Managing Your Choices

When you first visit our Sites, you can choose which categories of cookies and trackers you accept. You can change your choice at any time by clearing your browser cookies for rockybrands.com; the consent banner will then reappear on your next visit.

You can also enable the Global Privacy Control (GPC) signal or Do Not Track (DNT) in your browser. When detected, we treat these signals as an opt-out of non-essential cookies and trackers.

Cookie Retention

We review cookie expiration times regularly and set them to the minimum period necessary for the cookie’s purpose. Essential cookies may be session-based or persist only as long as needed for security and basic functionality. Analytics and marketing cookies are refreshed only when consent is renewed.

Contact Us

If you have questions about cookies or tracking on our Sites, please contact us at dataprivacy@rockybrands.com.